About Elley
Hi, I am Elley,
When I was young, I grew up with atopic skin.
I remember how hard my mother tried—searching for something, anything, that would be gentle enough for me.
In many ways, we went through it together. That experience stayed with me for a long time.
Later, while studying fashion media in London, I found myself drawn beyond aesthetics—toward care, and what it really means to create something truly gentle. That’s how Elleybear began.
A family care brand I created with my mother, a PhD engineer, who carefully formulates each product with thoughtfully selected ingredients for sensitive skin.
Because sensitivity often runs in families, I believe care should begin with all of us— softly, and together.
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Vision
Elleybear envisions a world where no child or family has to suffer from sensitive skin.
Through gentle yet effective care, we aim to bring comfort, confidence, and peace of mind to everyday life. -
Mission
Founded by a Ph.D. mother and her daughter who lived through sensitive skin.
Elleybear combines scientific research with lived experience to create safe, gentle, and effective skincare.We go beyond skincare products we strive to become a trusted care partner for families with sensitive skin.
A Seasoned Skincare Entrepreneur
Juyoung Jung
Hello, I’m Juyoung, the founder of Elleybear, a brand born from a mother’s heart.
Elleybear began from my personal journey of looking for products that are safer, more trustworthy, and gentle enough for everyday life with my child and family.
We create each product with the same care and standards I would choose for the people I love—from ingredients and texture to design and everyday experience.